‘Mono’ is a music video directed by Francis Casanova for the band My Jerusalem. Francis had great ideas in mind that reflected the meaning behind the song. The video tells the story of a young woman who missed her one chance at true love and instead got involved in a lifestyle which eventually led to her death. This project required a cohesive vision throughout the video which I helped convey through editing styles and color grades. She falls in love - a dreamy soap opera-esque scene, the crazy world she decided to live in instead - frenetic cuts with a hellish color grade, the room where she contemplated her life decisions and died - a slow and cold scene. The actress playing the regretful lead is Dora Madison Burge of Friday Night Lights. This video has made it’s way on to MTV. Check out another video Francis directed for these guys titled "The Preachers" . My Jerusalem is getting some national recognition now so it was great to catch them in the early stages.
Post Production: Video Editing, Color Grading
Software: Adobe Premiere Pro, Adobe Speedgrade