Swig Life - Product Release

Swig partnered with our team to create a series of product-focused motion design videos highlighting their insulated backpacks, totes, and lunch bags. Working from still product photography and a custom illustrated graphic style designed by Greg Cassidy, I animated the artwork and built out the complete motion system used across the campaign.

Each video called out key features—construction materials, insulation performance, pockets, capacity, and lifestyle use—using clean graphic transitions, callouts, and typography to keep the information clear and engaging. The animations were designed to feel energetic and playful without distracting from the product details, giving Swig a versatile set of assets for web, retail display, and social platforms.

We delivered individual videos for each product in the line, ensuring visual consistency while tailoring pacing and structure to each product’s unique features.