Cato Fashions

Cato Fashions needed ongoing promotional videos to showcase new seasonal styles—essentially a video version of their monthly fashion catalog. Working with limited footage and assets, I handled editing, color correction and grading, audio mixing, and motion design to create polished, high-impact ads for broadcast, social, and digital platforms.

A key creative approach was building depth and visual interest without the budget for complex 3D production. I rotoscoped the models and composited branding, typography, and design elements behind them in a pseudo-3D space. This gave us layered motion, parallax, and spatial separation that made otherwise simple footage feel more dynamic and premium.

The result was a consistent monthly rollout that maintained visual freshness, captured attention, and aligned the brand more closely with modern fashion advertising aesthetics—without requiring additional production resources.