Virginia Lottery

Virginia Lottery has been a long-term client through Yebo, where I’ve contributed motion design, animation, and editorial support across multiple campaigns and platforms. My work has included broadcast spots, social media ads, and animated promotional pieces created to highlight new offerings and products in visually engaging ways.

A large portion of this work involved developing short-form animated social content featuring scratcher tickets, where I designed playful motion, tactile reveal sequences, and dynamic type to showcase prizes and create scroll-stopping visual interest. I also worked on a campaign promoting Virginia Lottery’s mobile play experience, delivering broadcast ads and supporting social assets built around clear messaging and polished motion design.

As one example within this body of work, I created a fully animated GSTV spot built around energetic typography and bold graphic animation—designed to maximize attention within the short-format environment of gas-pump screens.

Across all projects, I handled animation, motion graphics, typography, and finishing, maintaining visual consistency across formats while adapting the creative approach to each platform’s needs.