PBS Kids

I led post-production across a series of accessibility-focused pieces for PBS Kids, supporting the rollout of American Sign Language integration into children’s programming and app experiences. The project included testimonial storytelling, animated promotional spots, and instructional walkthroughs, each requiring different editorial approaches and technical workflows.

My responsibilities spanned editorial leadership, narrative shaping and pacing, dialogue cleanup and audio mixing, integrating ASL interpreter overlays, sourcing and integrating broadcast masters and ASL, designed custon sound effects, color correction and final grade, coordinating contributions across multiple teams, and managing revisions through final delivery.

Across the campaign, the goal was to highlight authentic representation within the Deaf community and communicate how PBS Kids is expanding access to programming for young signing audiences. The final work delivered an emotional narrative supported by polished craft and cohesive post-production execution.

Davis & Green

Davis & Green, a home-services company, underwent a complete rebrand led by Yebo. I was responsible for editing the broadcast advertisements and designing the motion graphics used throughout the launch campaign. The creative team developed a set of elemental icons representing the company’s key service categories, and I animated these for broadcast spots, social media placements, and the client’s website—ensuring consistency across all platforms.

A major component of the rebrand was introducing “Ollie the Octopus,” the new character mascot. Early explorations involved stretching Ollie’s tentacle to interact with the ampersand in the logo, paired with underwater bobbing movement. Through iteration, we refined the animation to a more subtle rotational sway and gentle buoyancy, creating a clean, understated motion that supported the brand tone without distraction.

Initially, we wanted Ollie to stretch to the ampersand while he bobbed and floated in the water. In the end, we went with a slight rotation and subtle bobbing.

Final Broadcast Ad

Social Media Elements

Fox Elementary

This project told the story of Fox Elementary, an elementary school devastated by a fire, and the community effort that rose up in response. I handled the edit for a short documentary-style piece built from still images, local news coverage, and campaign merchandise photography.

The goal was to shape a sensitive, uplifting narrative around loss, resilience, and collective support—balancing factual reporting with emotional pacing. I crafted the structure, timing, and transitions to guide viewers from the shock of the incident to the hope and momentum that followed, helping the fundraising campaign communicate its impact clearly and authentically.

Virginia Lottery

Virginia Lottery has been a long-term client through Yebo, where I’ve contributed motion design, animation, and editorial support across multiple campaigns and platforms. My work has included broadcast spots, social media ads, and animated promotional pieces created to highlight new offerings and products in visually engaging ways.

A large portion of this work involved developing short-form animated social content featuring scratcher tickets, where I designed playful motion, tactile reveal sequences, and dynamic type to showcase prizes and create scroll-stopping visual interest. I also worked on a campaign promoting Virginia Lottery’s mobile play experience, delivering broadcast ads and supporting social assets built around clear messaging and polished motion design.

As one example within this body of work, I created a fully animated GSTV spot built around energetic typography and bold graphic animation—designed to maximize attention within the short-format environment of gas-pump screens.

Across all projects, I handled animation, motion graphics, typography, and finishing, maintaining visual consistency across formats while adapting the creative approach to each platform’s needs.

Voter Awareness

This project consisted of a series of animated social media pieces designed to motivate voter participation and highlight the importance of engaging in local and national elections. Built specifically for Instagram ad placement, the campaign leaned on bold motion design, draw-on graphics, and dynamic typography to deliver a clear call to action—encouraging viewers to register, verify their voting status, or vote early.

The creative approach focused on clarity and immediacy: fast-moving visual language, modern design elements, and concise messaging tailored to the short attention span of social platforms. Each piece balanced visual energy with straightforward, actionable direction, ensuring the message remained the hero.

I handled animation, motion graphics, typography, pacing, and finishing across a multi-piece rollout, delivering visually cohesive assets flexible enough to adapt across social placements and campaign phases.