Voter Awareness

This project consisted of a series of animated social media pieces designed to motivate voter participation and highlight the importance of engaging in local and national elections. Built specifically for Instagram ad placement, the campaign leaned on bold motion design, draw-on graphics, and dynamic typography to deliver a clear call to action—encouraging viewers to register, verify their voting status, or vote early.

The creative approach focused on clarity and immediacy: fast-moving visual language, modern design elements, and concise messaging tailored to the short attention span of social platforms. Each piece balanced visual energy with straightforward, actionable direction, ensuring the message remained the hero.

I handled animation, motion graphics, typography, pacing, and finishing across a multi-piece rollout, delivering visually cohesive assets flexible enough to adapt across social placements and campaign phases.