PBS Kids
I led post-production across a series of accessibility-focused pieces for PBS Kids, supporting the rollout of American Sign Language integration into children’s programming and app experiences.
I led post-production across a series of accessibility-focused pieces for PBS Kids, supporting the rollout of American Sign Language integration into children’s programming and app experiences. The project included testimonial storytelling, animated promotional spots, and instructional walkthroughs, each requiring different editorial approaches and technical workflows.
My responsibilities spanned editorial leadership, narrative shaping and pacing, dialogue cleanup and audio mixing, integrating ASL interpreter overlays, sourcing and integrating broadcast masters and ASL, designed custon sound effects, color correction and final grade, coordinating contributions across multiple teams, and managing revisions through final delivery.
Across the campaign, the goal was to highlight authentic representation within the Deaf community and communicate how PBS Kids is expanding access to programming for young signing audiences. The final work delivered an emotional narrative supported by polished craft and cohesive post-production execution.
Davis & Green
Davis & Green partnered with Yebo for a full rebrand, and I handled editorial and motion design for the broadcast launch campaign. I cut the broadcast spots, built animated service icons for TV and digital, and brought their new mascot, Ollie the Octopus, to life for use across web and social.
Davis & Green, a home-services company, underwent a complete rebrand led by Yebo. I was responsible for editing the broadcast advertisements and designing the motion graphics used throughout the launch campaign. The creative team developed a set of elemental icons representing the company’s key service categories, and I animated these for broadcast spots, social media placements, and the client’s website—ensuring consistency across all platforms.
A major component of the rebrand was introducing “Ollie the Octopus,” the new character mascot. Early explorations involved stretching Ollie’s tentacle to interact with the ampersand in the logo, paired with underwater bobbing movement. Through iteration, we refined the animation to a more subtle rotational sway and gentle buoyancy, creating a clean, understated motion that supported the brand tone without distraction.
Initially, we wanted Ollie to stretch to the ampersand while he bobbed and floated in the water. In the end, we went with a slight rotation and subtle bobbing.
Final Broadcast Ad
Social Media Elements
Fox Elementary
Sentimental short film edited to support fundraising for Fox Elementary after a devastating fire—combining stills, news clips, and campaign materials into an emotionally resonant narrative about community resilience.
This project told the story of Fox Elementary, an elementary school devastated by a fire, and the community effort that rose up in response. I handled the edit for a short documentary-style piece built from still images, local news coverage, and campaign merchandise photography.
The goal was to shape a sensitive, uplifting narrative around loss, resilience, and collective support—balancing factual reporting with emotional pacing. I crafted the structure, timing, and transitions to guide viewers from the shock of the incident to the hope and momentum that followed, helping the fundraising campaign communicate its impact clearly and authentically.
TED Courses
I edited and animated several masterclasses for TED Courses, shaping the educational content and creating animated illustrations that clarified complex concepts and kept viewers engaged. This series earned Best Video Series at the 28th Annual Webby Awards.
I served as the editor and animator for multiple masterclass-style video courses produced for TED Courses. My role involved structuring and refining the long-form educational content, building a clear narrative flow, and enhancing the learning experience through custom animated illustrations. These animations were strategically used to visualize abstract or complex ideas, making the lessons more accessible, memorable, and engaging for a global audience.
In addition to editorial and animation work, I handled motion graphics integration, pacing adjustments, sound design polish, and delivery across multiple formats.
The series went on to win Best Video Series at the 28th Annual Webby Awards—recognition of the project’s quality and impact.
Swig Life - Product Release
Motion design series for Swig’s insulated bags, animating graphic artwork and product photography to showcase features and functionality across their line of backpacks, totes, and lunch bags.
Swig partnered with our team to create a series of product-focused motion design videos highlighting their insulated backpacks, totes, and lunch bags. Working from still product photography and a custom illustrated graphic style designed by Greg Cassidy, I animated the artwork and built out the complete motion system used across the campaign.
Each video called out key features—construction materials, insulation performance, pockets, capacity, and lifestyle use—using clean graphic transitions, callouts, and typography to keep the information clear and engaging. The animations were designed to feel energetic and playful without distracting from the product details, giving Swig a versatile set of assets for web, retail display, and social platforms.
We delivered individual videos for each product in the line, ensuring visual consistency while tailoring pacing and structure to each product’s unique features.
Virginia Lottery
I’ve created a range of animated campaigns for Virginia Lottery while working with Yebo, including broadcast, social, and fully animated promotional spots. My work spans motion design, dynamic typography, and animation across multiple ongoing campaign initiatives.
Virginia Lottery has been a long-term client through Yebo, where I’ve contributed motion design, animation, and editorial support across multiple campaigns and platforms. My work has included broadcast spots, social media ads, and animated promotional pieces created to highlight new offerings and products in visually engaging ways.
A large portion of this work involved developing short-form animated social content featuring scratcher tickets, where I designed playful motion, tactile reveal sequences, and dynamic type to showcase prizes and create scroll-stopping visual interest. I also worked on a campaign promoting Virginia Lottery’s mobile play experience, delivering broadcast ads and supporting social assets built around clear messaging and polished motion design.
As one example within this body of work, I created a fully animated GSTV spot built around energetic typography and bold graphic animation—designed to maximize attention within the short-format environment of gas-pump screens.
Across all projects, I handled animation, motion graphics, typography, and finishing, maintaining visual consistency across formats while adapting the creative approach to each platform’s needs.
Protocol Laps - Filecoin
Editing and motion design for the Filecoin alpha release video, blending event footage, stock footage, and animated explainers to introduce the technology and concept behind Protocol Labs’ decentralized storage platform.
Protocol Labs commissioned a launch video for the alpha release of Filecoin, their decentralized storage network. I handled video editing and motion design, combining event footage, curated stock, and technical motion graphics to communicate a complex concept in a clear, concise narrative structure.
The project integrated animated explainer sequences, isometric 3D elements, and typography-driven sections to break down how Filecoin functions and why it matters to developers. My role covered story shaping, visual treatment, animation, pacing, sound design integration, and finishing.
The result was a polished product announcement piece designed for conferences, investor outreach, and developer onboarding, helping introduce Filecoin to the broader Web3 and distributed storage community.
Ishimoto Blog:
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