PBS Kids

I led post-production across a series of accessibility-focused pieces for PBS Kids, supporting the rollout of American Sign Language integration into children’s programming and app experiences. The project included testimonial storytelling, animated promotional spots, and instructional walkthroughs, each requiring different editorial approaches and technical workflows.

My responsibilities spanned editorial leadership, narrative shaping and pacing, dialogue cleanup and audio mixing, integrating ASL interpreter overlays, sourcing and integrating broadcast masters and ASL, designed custon sound effects, color correction and final grade, coordinating contributions across multiple teams, and managing revisions through final delivery.

Across the campaign, the goal was to highlight authentic representation within the Deaf community and communicate how PBS Kids is expanding access to programming for young signing audiences. The final work delivered an emotional narrative supported by polished craft and cohesive post-production execution.

Davis & Green

Davis & Green, a home-services company, underwent a complete rebrand led by Yebo. I was responsible for editing the broadcast advertisements and designing the motion graphics used throughout the launch campaign. The creative team developed a set of elemental icons representing the company’s key service categories, and I animated these for broadcast spots, social media placements, and the client’s website—ensuring consistency across all platforms.

A major component of the rebrand was introducing “Ollie the Octopus,” the new character mascot. Early explorations involved stretching Ollie’s tentacle to interact with the ampersand in the logo, paired with underwater bobbing movement. Through iteration, we refined the animation to a more subtle rotational sway and gentle buoyancy, creating a clean, understated motion that supported the brand tone without distraction.

Initially, we wanted Ollie to stretch to the ampersand while he bobbed and floated in the water. In the end, we went with a slight rotation and subtle bobbing.

Final Broadcast Ad

Social Media Elements

Cato Fashions

Cato Fashions needed ongoing promotional videos to showcase new seasonal styles—essentially a video version of their monthly fashion catalog. Working with limited footage and assets, I handled editing, color correction and grading, audio mixing, and motion design to create polished, high-impact ads for broadcast, social, and digital platforms.

A key creative approach was building depth and visual interest without the budget for complex 3D production. I rotoscoped the models and composited branding, typography, and design elements behind them in a pseudo-3D space. This gave us layered motion, parallax, and spatial separation that made otherwise simple footage feel more dynamic and premium.

The result was a consistent monthly rollout that maintained visual freshness, captured attention, and aligned the brand more closely with modern fashion advertising aesthetics—without requiring additional production resources.

Fox Elementary

This project told the story of Fox Elementary, an elementary school devastated by a fire, and the community effort that rose up in response. I handled the edit for a short documentary-style piece built from still images, local news coverage, and campaign merchandise photography.

The goal was to shape a sensitive, uplifting narrative around loss, resilience, and collective support—balancing factual reporting with emotional pacing. I crafted the structure, timing, and transitions to guide viewers from the shock of the incident to the hope and momentum that followed, helping the fundraising campaign communicate its impact clearly and authentically.

TED Courses

I served as the editor and animator for multiple masterclass-style video courses produced for TED Courses. My role involved structuring and refining the long-form educational content, building a clear narrative flow, and enhancing the learning experience through custom animated illustrations. These animations were strategically used to visualize abstract or complex ideas, making the lessons more accessible, memorable, and engaging for a global audience.

In addition to editorial and animation work, I handled motion graphics integration, pacing adjustments, sound design polish, and delivery across multiple formats.

The series went on to win Best Video Series at the 28th Annual Webby Awards—recognition of the project’s quality and impact.

Swig Life - Product Release

Swig partnered with our team to create a series of product-focused motion design videos highlighting their insulated backpacks, totes, and lunch bags. Working from still product photography and a custom illustrated graphic style designed by Greg Cassidy, I animated the artwork and built out the complete motion system used across the campaign.

Each video called out key features—construction materials, insulation performance, pockets, capacity, and lifestyle use—using clean graphic transitions, callouts, and typography to keep the information clear and engaging. The animations were designed to feel energetic and playful without distracting from the product details, giving Swig a versatile set of assets for web, retail display, and social platforms.

We delivered individual videos for each product in the line, ensuring visual consistency while tailoring pacing and structure to each product’s unique features.

Honda

For this Honda advertising campaign, I created both :30 and :15 commercial spots built around high-energy driving footage and bold kinetic typography. I handled editorial, motion design, and compositing, integrating animated type directly onto the live-action footage to highlight key vehicle features and reinforce messaging.

The spot’s primary visual device was a split-screen format, pairing complementary driving shots against each other to build rhythm, contrast, and storytelling. This allowed us to feature multiple perspectives and models simultaneously without requiring additional footage or reshoots. Animated type elements were tracked and composited to feel physically grounded in the scene, adding a sleek, modern polish that matched the Honda brand aesthetic.

The final spots delivered a clean, fast-moving piece that balanced practical information with premium automotive styling, designed for broadcast and digital distribution.

Virginia Lottery

Virginia Lottery has been a long-term client through Yebo, where I’ve contributed motion design, animation, and editorial support across multiple campaigns and platforms. My work has included broadcast spots, social media ads, and animated promotional pieces created to highlight new offerings and products in visually engaging ways.

A large portion of this work involved developing short-form animated social content featuring scratcher tickets, where I designed playful motion, tactile reveal sequences, and dynamic type to showcase prizes and create scroll-stopping visual interest. I also worked on a campaign promoting Virginia Lottery’s mobile play experience, delivering broadcast ads and supporting social assets built around clear messaging and polished motion design.

As one example within this body of work, I created a fully animated GSTV spot built around energetic typography and bold graphic animation—designed to maximize attention within the short-format environment of gas-pump screens.

Across all projects, I handled animation, motion graphics, typography, and finishing, maintaining visual consistency across formats while adapting the creative approach to each platform’s needs.

SPCA

Working with the Richmond SPCA with Yebo, I designed and animated a motion-graphics awareness spot addressing the growing problem of puppy mills and the deceptive online storefronts that enable them. The animated PSA juxtaposes the convenience of modern online shopping with the grim reality behind high-volume puppy breeding, using bold typography, restrained visuals, and impactful pacing to build emotional and ethical urgency.

To support the campaign further, I edited a testimonial-style video featuring a couple proudly describing their online puppy purchase experience. The editorial approach intentionally contrasts their optimistic dialogue with on-screen text that fact-checks each claim—revealing the disconnect between consumer perception and the abusive practices behind many online breeders. The structure creates a slow, unsettling realization designed to challenge assumptions and inspire more informed adoption decisions.

Across both pieces, I handled editorial, motion design, dynamic typography, animation, and finishing. The campaign’s goal was to raise awareness, elevate the voices advocating for humane adoption, and encourage viewers to support ethical practices through the Richmond SPCA.

Voter Awareness

This project consisted of a series of animated social media pieces designed to motivate voter participation and highlight the importance of engaging in local and national elections. Built specifically for Instagram ad placement, the campaign leaned on bold motion design, draw-on graphics, and dynamic typography to deliver a clear call to action—encouraging viewers to register, verify their voting status, or vote early.

The creative approach focused on clarity and immediacy: fast-moving visual language, modern design elements, and concise messaging tailored to the short attention span of social platforms. Each piece balanced visual energy with straightforward, actionable direction, ensuring the message remained the hero.

I handled animation, motion graphics, typography, pacing, and finishing across a multi-piece rollout, delivering visually cohesive assets flexible enough to adapt across social placements and campaign phases.

Capital One

This campaign for Capital One’s Commercial Card platform required motion design that supported the story without overpowering the human-centered tone of the spots. I handled all motion graphics and VFX, developing a visual system of 2D and 3D elements that could be reliably integrated across multiple locations and setups.

The graphics—animated card UI, holographic infographics, and large-scale 3D wireframes—were tracked and composited into live-action plates with full camera-matching for natural interaction with talent and environment lighting. This approach allowed the production team to work efficiently on set while giving post the flexibility to refine look and timing.

Deliverables included two :30 and two :15 spots. Produced by Alice Blue and Carleen Martin. Editing by Flagship Visuals

Protocol Laps - Filecoin

Protocol Labs commissioned a launch video for the alpha release of Filecoin, their decentralized storage network. I handled video editing and motion design, combining event footage, curated stock, and technical motion graphics to communicate a complex concept in a clear, concise narrative structure.

The project integrated animated explainer sequences, isometric 3D elements, and typography-driven sections to break down how Filecoin functions and why it matters to developers. My role covered story shaping, visual treatment, animation, pacing, sound design integration, and finishing.

The result was a polished product announcement piece designed for conferences, investor outreach, and developer onboarding, helping introduce Filecoin to the broader Web3 and distributed storage community.

PDI | Product release

Product Overviews for three Power Distribution Units launched by PDI/Smiths Power. I edited while a motion designer (Bobby Craig) created 3D animations of the products.

Produced by Sprocket Media Works in Richmond, VA
Edited by Micah Vanderlinden
See the full videos at the PDI YouTube page.
https://youtu.be/xVcYrUOvXIg